ΔΙΟΙΚΗΣΗ ΕΠΙΧΕΙΡΗΣΕΩΝ ΜΕ ΕΜΦΑΣΗ ΣΤΑ ΟΙΚΟΝΟΜΙΚΑ ΤΗΣ ΔΙΟΙΚΗΣΗΣ ΚΑΙ ΤΗΝ ΤΕΧΝΗΤΗ ΝΟΗΜΟΣΥΝΗ

The course consists of two parts: The first part (strategic management) aims to introduce students to the basic theories and approaches of strategic management, focusing on the tools of strategic evaluation, analysis and decision-making. The course aims to familiarize students with the fundamental concepts related to strategies, strategic management and sustainable competitive advantage and to help them understand an integrated and structured approach to the analysis, formulation and implementation of strategies in the modern competitive environment, to achieve sustainable competitive advantage. Through these basic processes, strategic management provides a comprehensive framework for managing challenges and opportunities, ensuring the continuous development and success of organizations. The second part (entrepreneurship) aims to provide students with the necessary knowledge for the development of innovative start-ups, from the conception of the idea to the creation of a business plan.